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I'm new to trade shows and have lots of questions about exhibit marketing. Where should I start?
Frankly, the biggest danger for most trade show novices is too much information. There's a lot of information about trade show marketing on the Internet, much of it with conflicting messages. You need to find the path that works for your goals and your budget. Here are three excellent resources.
1. Trade Show Tips: This article database was designed primarily for the novice. The trade show marketing articles walk you through topics such as exhibit design, exhibit services, lead management, designer selection, and display tips. In addition, the articles will familiarize you with trade show terms like drayage and booth selection. There are over 40 articles, all easily digestible in a short time.
2. Industry Sites: Trade show industry websites, which include publications, research websites, and associations, contain vast libraries of articles, white papers, and case histories. If you're a person who likes to dive into the deep end of the pool, this is where you want to go.
3. Your Local Exhibit Consultant: There's no better source for practical advice about trade show marketing than your local exhibit professional. They've handled hundreds of customers and thousands of shows over the years. They know what works and what doesn't work. By working with a local exhibit consultant, you'll sidestep the mistakes that many new exhibits make and maximize your Return on Investment for each show. After all, you aren't participating in a trade show for the free pens and notepads. You're there to boost sales and make contacts. Rely on a local exhibit consultant to guide you to trade show success from the very start.
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- Suggested lead times may vary depending on current orders. Please check with Customer Service.
- Production lead times are based on business days and DO NOT include any shipping days.
- Production-ready artwork (when applicable) must accompany the order confirmation. Delays in uploading artwork may lead to expedited charges or shipping changes.
- No order will be released to Production without a signed order confirmation.
- Shipping is based on the availability of materials and graphics. Additional charges may apply if materials or graphics must be expedited.
- Standard lead times do not apply to orders of multiple quantities.
- Dimensional Weight vs. Actual Weight: Dimensional weight is defined as crate or case size. On most air shipments, the dimensional weight exceeds the actual weight
- Portable Cases vs. Wood Crates or Molded Tubs (where applicable): Exhibit designs that require one wood crate would require multiple portable cases. Selecting one vs. the other affects the total weight (dimensional or actual).
- Freight Carrier: LTL carriers (Less than Truckload) quote freight based on space used. UPS, FedEx, and air freight carriers quote freight based on either the dimensional or the actual weight of the shipment.
- Freight Service Level (number of days): Service levels range from Same Day Delivery to Two Week Delivery.
- Inline vs. Island Displays
- Lead Retrieval Devices
- Computer and Monitor Cables
- Demo Equipment
- Overhead Lighting
- Grommets and Grommet Placement in Counters
- Overhead vs. Floor Power Supply
- Flooring and Electrical Wiring
- Options for Hiding Cords and Cables
- Flat vs. Round Electrical Cords
- Multi-Plug Outlets and Extension Cords